There are many small things you can do to add value this holiday season. One of the easiest ways to add value is to offer free shipping leading up to the December holidays. You can encourage people to shop online or provide details so that customers can call to place an order.
HOLIDAY GIFT GUIDE
Help your customers find the perfect gift with a holiday gift guide.
You can send a general mailing to your entire list, or create separate lists for different audiences and come up with different gift ideas for all of your different audiences (gifts for moms, gifts for your husband, gifts for your grandkids, etc).
With so many businesses vying for your customers’ attention during the holidays, you’ll need to come up with creative ideas to get your emails noticed. Gift cards are a great way to gain their attention for a quick and easy sell!
Add some personality to your holiday emails with a special holiday video.
You can use video to go behind the scenes and let people know how you’re preparing for the holiday season. You can also showcase your employees or just use the video to say thanks for a great year.
LAST MINUTE REMINDERS
Don’t forget to factor your last-minute email reminders into your holiday strategy. You can come up with a list of last-minute gift ideas and promote them in the days leading up to the December holidays. Or help customers find last-minute decorations for their holiday parties. Stocking stuffers, anyone?!
CELEBRATE YOUR SUCCESS
Were there certain projects or achievements that really stood out for your business in 2016? Has your business been around for awhile?
Make your audience feel appreciated and include them in your celebration. Don't be afraid to pat yourself on the back!
Hosting a holiday party is the perfect way to thank employees and customers for their continued support all year long. After all, they are the backbone of your business and you want them to know just how much you care.
SMALL BUSINESS SATURDAY
Plan a special offer for “early bird” shoppers and promote it to your email list. Then, you can promote it on your social media platforms.
People need all the help they can get when it comes to keeping track of important dates and deadlines during the holiday season. Email is one of the most reliable tools you can use to notify your audience about any important deadlines.
Think of ways you can let people sample your products and services this holiday season. An Email Surprise is also a fun way to track conversions and how many people utilized the promotion that was on the other side of the "open me" button.
Giving Tuesday is a national day of giving, following the busy holiday shopping weekend.
This year, Giving Tuesday is on November 29!
This is a great day to take advantage of contributing to a local non-profit with some of the proceeds from your sales.