Google Analytics 101 - What You Should Know!

If you're anything like me, you may think building a website can be quite exhilirating! You actually manage the site, have your OWN little place online that you can call home, and you get to see people that are actually coming to the site and where they are located in the world- that's right, the WORLD!

The not so fun part comes when you look at your analytics account and see that its basically your parents, spouse and friends that have gone to your url. 

Regardless of whether you get thousands of visitors, or just your mom, it’s important to keep a regular eye on your traffic analytics if you are serious about growing your business.

Why should you track and what should you look at

Your Average Pageviews Per Visit

Pageviews is tells you how many pages a single visitor looks at before leaving your site. Are people looking at multiple pages on your site before they leave or hitting the X as soon as they arrive? If they leave quick, what can you do to help them stick around longer?

  • You could use a plugin to put ‘Related Posts’ at the bottom of your blog posts.
  • You could make sure you have interesting (and pretty) buttons in your sidebar to direct them to other pages.
  • You could make it clear in your copy of each page what they should do next.
  • You could declutter in general. People don’t like making decisions and giving them too many options of what to do tends to make them choose nothing at all.

Your Acquisition (where are people coming from)

Do you get a lot of traffic from Google, Facebook or Twitter? Have you been working hard on every social media platform and want to know if it’s worth your time? Keep track of your visitor acquisition! Have you started guest posting but have no idea if it’s actually working? You can see it all in your analytics!

Some things to think about:

  • If you’ve been pinning like crazy to try and get more traffic from Pinterest, but you only see a few hits from Pinterest over time, it’s time to rethink your strategy or consider that your customers aren’t hanging out there and try another social media platform.
  • If you’ve been guest posting a lot, but only get good traffic from a couple websites, stop guest posting on sites that are similar to your failures and reach out to other sites similar to your successes!
  • Do you have spikes of traffic on the days you send your newsletter or publish a blog post? Keep at it because you wouldn’t have gotten that traffic without it! 

What about all the other stuff?

There are sooo many different ways to look at your traffic in Google Analytics (and much more than those 2 examples above). It can seem a bit frustrating at first. But you should know the basics.

If you need google analytics assistance, contact us and we can chat about how you can improve your traffic flow. Or you can outsource your SEO work to us and we will be happy to turn that url right side up with some intense traffic!

 

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