As I look on my Facebook news feed each morning, I notice the businesses who are either "suggested" that I connect with, business postings, sales, give-aways, moving notifications and more. Basically, Facebook is an amazing place to connect and it can not only be one of the biggest sources of new subscribers, but also a place where a majority of your clients can find you!
So here's when I get to the quick part... Because Facebook is the world's biggest social network and an excellent place for you to find, connect, and your contact your clients, let's make sure it's in tip top shape shall we?
Open your Facebook Business Page and we'll go through these 5 quick steps (I know, I'm trying to be quick) to make the most of your Facebook presence.
1. A visually appealing–and useful–cover photo
Your cover photo is super valuable real estate — it’s the first thing any visitor to your Page sees and it helps them determine whether they scroll down to see your content and maybe press ‘Like’ to join your Page, or navigate away.
Great cover photos are not only visually appealing but also convey something about who you are and what you do. This could mean including your tagline, highlighting a program or a free call or even spotlighting a client testimonial. (Bonus points if you include a call-to-action that encourages people to click on your cover photo!)
2. Your URL in your cover photo description
Now that you have an enticing cover photo, people are going to click on it! When it pops up in the photo lightbox, don’t miss the opportunity to give them more information and link them to the relevant page on your website in the photo’s description field.
3. Your URL in your profile photo description
It probably won’t get as many clicks as your cover photo (since it doesn’t have a call-to-action) but you should still take full advantage of the description field on your profile picture. I like to put some more info about me specifically and link to my website’s About page.
And speaking of your profile picture, as much as possible, this should be an actual photo of you, not your logo. Social media is about being social and people like to engage with PEOPLE, not logos.
4. Your URL included predominantly in your About section
There are very few places on your Facebook Page where Facebook lets your audience click directly through to your website. Your Page’s ‘About’ box is the most prominent.
Where exactly this About box displays depends on whether your Page has the new layout (one-column timeline) or the old layout (two-column timeline):
In the old Page layout, the About box was right below your profile picture and included only the contents of your Page Info’s “Short Description” field so you had to include your URL in this description manually.
In the new Page layout, the About box has moved a bit farther down the left column and contains both your “Short Description” AND your website URL (so make sure you’ve filled in your Page Info’s website field). You can still include your URL in your “Short Description” as well.
5. Consistent sharing of high-quality content
Just like you can’t have a blog without blog posts, you don’t have a Facebook Page without Facebook posts. The content you post to your Page is at the heart of your Facebook presence and it needs to be strong, varied and strategic. But this doesn’t have to feel overwhelming!
The first key is batching most of your Facebook content: setting aside time once a month or once every 2 weeks to write and schedule the next chunk of posts. This will alleviate the daily what-the-heck-do-I-post?! pressure AND you’ll share higher-quality stuff because you are doing it in a purposeful, strategic way (rather than on the fly). Get a block of social media creation time on your schedule if it isn’t already! NOTE: If you REALLY don't have social media time, that's where we can come in to help you POST!
The second key is a content framework to make writing those posts easier. There are 4 main pillars (or types) of content you should be sharing on Facebook:
1) Attraction: The goal of this type of content is to attract new fans to your community.
2) Education: The goal of this type of content is to establish yourself as an expert, the go-to person in your field.
3) Engagement: The goal of the content in this pillar is to get your community involved and create conversation.
4) Advertising: The goal here is conversion. Consider what the ‘next step’ you’d like your fans to take in your business. (Listen to your podcast, join your newsletter list, sign up for a webinar, etc.)
The combination of these two keys (batching & using the 4 Pillars) will give you a very solid foundation to grow–and really connect with–your audience on Facebook.
TAKE ACTION NOW
Make a note of any of the checklist items you need to take action on. If it’s an easy fix, do it now! (No time like the present, right?) If they are going to take a little time, get out to-do list and schedule some time to address them.
Hope that was quick enough! Leave your comments HERE and if you'd like for me to take a look-see on your Facebook page, I'd be happy to share my thoughts!
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