How to Use Graph Search to Find Groups on Facebook

Even before you have a business Page, Facebook can still be the #1 driver of traffic to your website. How? Because of being a part of a number of great Facebook groups where your ideal clients are hanging out.

And I’m not talking about popping in, promoting your services or latest blog post and hoping for the best. This sort of “drive-by” spam is icky and it doesn’t work, so just don’t do it.

I’m talking about being of service. Answering questions, sharing resources you love and generally being helpful and supportive. I’ve said it before, but this kind of service is the best way to get noticed online and one of the best uses of your social media time. (And you’ll make really awesome relationships too! I’ve met mastermind buddies, biz collaborators and of course, clients this way.)

So how do you find groups on Facebook (that are ACTUALLY good)?

Step 1: ASK your clients and community

Send out an email to your list or notes to a couple of your clients and straight up ask them if there are any Facebook groups they love. (Bonus points: ask them where else they hang out online in general!)

Step 2: Use Graph Search

Last week, I was in a Facebook group with other business owners talking about how powerful Facebook, and Facebook groups, can be for reaching your ideal clients.

However, several of the business owners who serve “regular” people (as opposed to those of us who serve other business owners) said they found it VERY difficult to find groups on Facebook that weren’t just a bunch of other business owners!

And I get that. Sometimes it seems a little bit like an echo chamber where every group is filled with the same gang of business owners!

But, given that Facebook has 1.23 billion active monthly users of which over 500 million are using Facebook groups (according to Zuckerberg in a 2013 Q4 earnings report), I’m going to go out a limb and say there are definitely groups of your ideal clients, you just need to know where to look.

Step 3: Join several promising groups

Read the description in in the group before you join it to know if it’s open for anyone to join. Then spend a week or so just hanging out. Listen, see how the group is managed and familiarize yourself with the group’s guidelines. Introduce yourself (in a non-spammy way). If you see a question you can answer or someone you can help, jump in!

You are looking for a group that is active and has a pro-active moderator or moderation team (otherwise the group tends to denigrate into spam-central as it grows). And of course, it needs to feel like a good fit for you and somewhere you think your ideal client might hang out.

Don’t be afraid to join 5-10 groups and then leave all but the ones that are exactly what you are looking for!

You can also consider creating your own group! It’s a fantastic way to grow your community, really get to know the people in your audience and stay top-of-mind for potential clients. (If you are curious about what it takes to create a really active and supportive community, stay tuned!)

Take action now!

  • Do a couple of different graph searches and see what groups pop up. Join at least 3 that look promising!

BONUS: Ask your audience where they like to hang out online–include the question in your next email or ask on your social media channels.

I’d love to hear from you.

Are you part of any Facebook groups? Which are your favorites and why? Share with us in the comments below!

And if you found this useful, I’d love if you shared this post with other business owners who might be struggling to find groups of their ideal clients on Facebook. You can tweet, share on Facebook or Google+ with the buttons right below : )

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