Sometimes Mondays make me feel blah, so I thought... I wonder what makes a group of online business owners feel ICK (besides Mondays, of course)! Wanna guess the most common answer?
Promoting themselves and their services.
Because it feels 'icky' or you've seen people do it badly and it turned you off. Or you just have no idea how to do it gracefully.
But here's the thing: we are in business and we have to make the ask every once in awhile. People need to know how and why they can work with us. And I'm sure you've heard this before- but it bears repeating- if your services help people (and I know they do!), then you're actually going your followers a disservice by not proactively offering them!
There are absolutely ways to promote yourself without feeling icky and like you are an annoying "if you buy in the next 5 minutes..." infomercial.
#1: NO MORE THAN 20-25% OF YOUR CONTENT SHOULD BE PROMOTIONAL
A well-rounded Facebook presence includes content from all 4 pillars: Attraction, Education, Engagement and Advertising.
Provide inspiration & entertainment, curate the best resources from across your industry and really TALK to your audience and you’ll be building a loyal audience who is ready for your ‘Right Hooks’ (promotional posts).
#2: MAKE YOUR ADVERTISING CONTENT INTERESTING
Seriously. I know I’ve called it ‘Advertising’ content but it shouldn’t feel like an Ad, even though it does need to make a clear ask.
I believe it’s important to put as much (or better yet MORE) thought into your Advertising content as you would for anything else. Make it interesting, useful, entertaining, of the highest quality and with a clear call to action. You are asking for something but it shouldn’t feel annoying or like it’s interrupting your fans Facebook experience.
(PS: I know we were specially talking about Facebook here, but these concepts apply to ANY social network.)
Choose one thing you'd like to promote or advertise this week. Think about it through the lens of either Attraction, Education or Engagement content and draft a post to share on your Facebook page.
Want some feedback? Come share your post idea in the comments over on our Facebook Page and we'll help you refine it!
LIKE THAT BLOG POST?
Get more straight to your inbox PLUS:
Our Effortless Planning Toolkit AND 5 Common Business Marketing Mistakes